1. Introduction
Welcome to Drenski Media (“Drenski Media,” “we,” “us,” or “our”).
At Drenski Media, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, disclose, and protect personal information when you visit our website, communicate with us, or use our digital marketing services.
We aim to handle personal information transparently and responsibly, in accordance with applicable data protection and privacy laws, including the European Union’s General Data Protection Regulation (GDPR), the UK GDPR, and other relevant international and regional legislation.
This Privacy Policy applies to visitors and individuals worldwide, regardless of their country of residence, although specific legal rights and obligations may vary by jurisdiction.
By visiting our website, you acknowledge that this Privacy Policy describes our data practices. Where consent is legally required, we will request it separately.
Data Controller Information
- Business Name: Drenski Media
- Registered Address: Sofia, Bulgaria
- Website: https://drenskimedia.com
- Contact Email: office@drenskimedia.com
For personal information that we collect and process for our own business purposes, Drenski Media generally acts as the data controller or equivalent responsible organization.
2. Information We Collect
We may collect different categories of information depending on how you interact with our website and services.
2.1 Information You Provide Voluntarily
When you contact us, request a consultation, or engage with our services, we may collect:
- Full name
- Email address
- Telephone number
- Business or organization name
- Professional title or role
- Website and social media profile URLs
- Information about your business and marketing objectives
- Project requirements, budgets, and service preferences
- Any additional information you voluntarily provide through forms, emails, or other communications
We only request information reasonably necessary for the relevant business purpose.
2.2 Information Collected Automatically
When you visit our website, certain technical information may be collected automatically by our hosting infrastructure and, where enabled, analytics or similar technologies.
This information may include:
- Internet Protocol (IP) address
- Browser type and version
- Device type and operating system
- Approximate geographical location derived from your IP address
- Pages visited and time spent on the website
- Referring websites or traffic sources
- Date and time of access
- Website interactions and technical diagnostic information
- Cookie identifiers and related information, where applicable
This information helps us maintain website security, understand website performance, and improve the visitor experience.
2.3 Information from Third Parties
Where relevant to our business activities and permitted by law, we may receive information from third-party sources, including:
- Social media and advertising platforms
- Business networking platforms
- Publicly available business websites and directories
- Referral partners
- Marketing and customer relationship management tools
- Clients and business partners
We process this information only where there is an appropriate legal basis or other lawful authorization.
3. How We Use Your Information
Drenski Media may use personal information for the following purposes:
Communication and inquiries
To respond to messages, answer questions, schedule consultations, and communicate with prospective or existing clients.
Providing our services
To plan, deliver, manage, and improve digital marketing services, including advertising strategy, campaign management, creative development, and performance analysis.
Website operation and improvement
To operate our website, resolve technical issues, analyze performance, and improve functionality and user experience.
Marketing and business development
To share relevant information about our services, business updates, and promotional communications where permitted by law and in accordance with your preferences.
Analytics and advertising measurement
Where the relevant technologies are enabled, to understand website traffic, evaluate advertising performance, measure conversions, and improve marketing effectiveness.
Security and legal compliance
To detect and prevent fraud, unauthorized access, spam, and other harmful activities, and to comply with applicable legal obligations.
We will not use personal information for materially different, incompatible purposes without providing any additional notice or obtaining consent required by applicable law.
4. Legal Bases for Processing Personal Data
Where the GDPR, UK GDPR, or similar legislation applies, we process personal data only when we have a valid legal basis.
Depending on the circumstances, these may include:
Consent: When you voluntarily agree to specific processing activities, such as receiving promotional emails or allowing non-essential advertising cookies.
Contractual necessity: When processing is required to provide services under an agreement with you or to take steps you request before entering into a contract.
Legitimate interests: When processing is reasonably necessary for our legitimate business interests, such as responding to business inquiries, securing our website, and improving our services, provided these interests are not overridden by your rights and freedoms.
Legal obligations: When processing is necessary to comply with applicable laws, regulations, accounting requirements, or lawful requests from authorities.
Where consent is the legal basis, you may withdraw it at any time. Withdrawal does not affect processing lawfully carried out before your withdrawal.
5. Cookies and Tracking Technologies
Our website may use cookies and similar technologies to support its operation and, where implemented, measure performance or support marketing activities.
Cookies are small data files stored on your device when you visit a website.
Depending on the technologies installed on our website, cookies may fall into the following categories:
Strictly Necessary Cookies
These are required for core website functionality, security, and essential operations.
Analytics Cookies
These help us understand website traffic, visitor interactions, and overall performance.
Functional Cookies
These may remember preferences and improve the functionality of certain website features.
Advertising and Marketing Cookies
If advertising technologies are installed, these may help measure advertising performance, understand conversions, and deliver relevant advertisements on third-party platforms.
Such technologies may include Google Analytics, Google Ads, Meta Pixel, or other analytics and advertising solutions, but only if these tools are actually implemented on our website.
Where required by applicable law, we will obtain your consent before activating non-essential cookies or tracking technologies.
You may manage your preferences through our website’s cookie settings, where available, or through your browser settings. Where consent is required, you will be able to withdraw it.
Further details about the cookies actually used, their providers, purposes, and retention periods should be available in our cookie information or cookie settings.
6. Advertising Services and Client Data
Drenski Media provides digital marketing and advertising services to businesses.
When managing advertising campaigns, we may have access to information such as:
- Advertising account information
- Campaign performance metrics
- Website traffic and conversion information
- Audience and demographic insights
- Marketing leads and customer information provided by clients
- Other information necessary to perform contracted marketing services
Our legal role depends on the specific processing activity and our agreement with the client.
Where we process personal information solely on behalf of a client and under that client’s documented instructions, we generally act as a data processor or service provider.
Where we independently determine the purposes and means of processing, we may act as a controller or, where applicable, a joint controller.
When acting as a processor, we process personal data according to the applicable agreement and lawful client instructions.
This Privacy Policy primarily governs Drenski Media’s own data practices. Data processing activities carried out on behalf of clients may also be governed by the relevant client’s privacy policy, applicable data processing agreements, and the terms of the relevant advertising platforms.
7. Sharing and Disclosure of Information
We may share personal information with trusted third parties when reasonably necessary to operate our business, provide services, or meet legal requirements.
These recipients may include:
- Website hosting and IT infrastructure providers
- Email and communication service providers
- Customer relationship management and project management platforms
- Analytics and advertising service providers, where used
- Payment and accounting service providers
- Professional advisers, including legal and accounting professionals
- Contractors and service partners assisting with authorized business activities
- Public authorities where disclosure is legally required
Where these parties process personal data on our behalf, we take appropriate steps to ensure that suitable privacy and security obligations are in place.
Some third-party advertising technologies may involve disclosures that qualify as a “sale,” “sharing,” or “targeted advertising” under certain privacy laws, even when no money is exchanged for the information.
Where such laws apply, we will provide the necessary disclosures and opt-out mechanisms.
We do not disclose personal information for purposes unrelated to our disclosed business activities unless authorized or otherwise permitted by law.
In the event of a merger, acquisition, restructuring, or transfer of business assets, personal information may be disclosed or transferred subject to applicable legal safeguards.
8. International Data Transfers
Drenski Media may work with clients, service providers, and technology platforms located in different countries.
As a result, personal information may be transferred to or accessed from countries outside your country of residence.
Where personal data originating in the European Economic Area, United Kingdom, or another jurisdiction with international transfer restrictions is transferred abroad, we will implement an appropriate lawful transfer mechanism where required.
Depending on the transfer, these mechanisms may include:
- Applicable adequacy decisions
- European Commission Standard Contractual Clauses
- Applicable UK international data transfer safeguards
- Other legally recognized transfer mechanisms and supplementary protections
You may contact us to request further information about the safeguards applicable to your personal information.
9. Data Retention
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected or as required or permitted by applicable law.
Retention periods depend on the type of information and the reason for processing.
Generally:
- Business inquiries: Retained for the period necessary to respond, manage follow-up communications, and maintain appropriate business records.
- Client and contractual records: Retained throughout the business relationship and for any additional period required by applicable accounting, tax, or legal obligations.
- Marketing communications: Retained while there is a valid legal basis for sending communications, subject to withdrawal of consent or applicable objection rights.
- Technical logs and analytics: Retained according to documented operational needs and the configurations of the relevant systems.
- Cookies: Retained for the periods disclosed in our cookie settings or related cookie information.
Once information is no longer required, we take reasonable steps to delete or anonymize it securely, unless continued retention is legally required or otherwise justified.
10. Your Privacy Rights
Depending on your location and applicable laws, you may have some or all of the following rights:
Right of Access: Request confirmation of whether we process your personal information and receive a copy of relevant information.
Right to Rectification: Request correction of inaccurate or incomplete personal information.
Right to Erasure: Request deletion of personal information in circumstances where the law provides this right.
Right to Restrict Processing: Request limits on certain processing activities where applicable.
Right to Data Portability: Receive certain personal information in a structured, commonly used, machine-readable format and request its transmission to another organization where legally applicable.
Right to Object: Object to certain processing activities, including processing based on legitimate interests and direct marketing.
Right to Withdraw Consent: Withdraw consent at any time where processing relies on consent.
Rights Concerning Automated Decision-Making: Exercise any applicable rights relating to decisions made solely through automated processing that produce legal or similarly significant effects.
Additional Local Rights: Request other protections or choices provided under applicable national or regional privacy legislation.
To exercise your rights, please contact us using the details in Section 15.
We may request reasonable information to verify your identity before responding. We will process requests within the timeframes required by applicable law.
You may also have the right to lodge a complaint with a competent data protection authority, including the Bulgarian Commission for Personal Data Protection, where applicable.
11. Data Security
We take appropriate technical and organizational measures intended to protect personal information against unauthorized access, disclosure, alteration, loss, or destruction.
Depending on the relevant systems, these measures may include:
- Secure website connections
- Access controls and authentication measures
- Appropriate restrictions on access to client information
- Security updates and system maintenance
- Secure storage and communication practices
- Oversight of third-party service providers
While we strive to protect personal information, no electronic transmission or storage system can be guaranteed to be completely secure.
12. Children’s Privacy
Drenski Media’s website and services are intended for a professional and business audience and are not directed toward individuals under the age of 18.
We do not intentionally solicit personal information from children.
If we become aware that we have collected personal information from a child in violation of applicable law, we will take appropriate steps to delete or otherwise lawfully address the information.
Parents or legal guardians who believe a child has provided personal information may contact us.
13. Third-Party Websites and Services
Our website may contain links to external websites, social media platforms, or services operated by third parties.
These websites and services have their own privacy practices, which may differ from ours.
Drenski Media is not responsible for the independent privacy practices, policies, or content of third-party websites.
We encourage visitors to review the relevant privacy policies before providing personal information.
14. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our services, technologies, business practices, or applicable legal requirements.
When changes are made, we will update the “Last Updated” date at the beginning of this document.
Where required by law, we will provide additional notice or obtain consent before implementing material changes to our processing practices.
We encourage visitors to review this policy periodically.
15. Contact Us
If you have questions about this Privacy Policy, our processing of personal information, or your privacy rights, please contact us:
Drenski Media
Registered Address: Sofia, Bulgaria
Email: office@drenskimedia.com
Website: https://drenskimedia.com
We will make reasonable efforts to respond promptly and within any legally required timeframes.
© 2026 Drenski Media. All rights reserved.